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American Rescue Plan and Content Creators

American Rescue Plan and Content Creators

Taxes
President Biden just signed the American Rescue Plan (hereafter ARP), known commonly as the bill sending out $1,400 stimulus checks to many Americans. However, it contains many provisions beyond that, some of which apply to content creators. We’re not going to cover the money for schools to upgrade their filtration system or the stuff to help local governments do their vaccine distribution. As almost always, this is very US specific info. Let’s dive in to it. Stimulus The big-ticket item for many people is the stimulus check. If no one else claims you as a dependent for tax purposes you may be eligible to get a check directly from the government. The new bill gives $1,400 per tax filer and dependent, meaning a single filer with no dependents could get…
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Two Ratios to Analyze and Improve Your Twitch Stream

Two Ratios to Analyze and Improve Your Twitch Stream

Stream Tips
Have you ever wondered what your hourly income from streaming on Twitch is? Do you wish you could quantify how engaged your audience is with your stream? By applying two ratios—hours watched per hour streamed and revenue per hour streamed—this is achievable and simple to calculate. Using your Twitch analytics export and a few calculations, you can perform advanced business analytics on your stream. In this article, I’ll walk you through how to get the numbers you need, how to calculate the ratios, and how to understand what it means for your stream. If you don’t know how to download your Twitch analytics export, follow this guide here. Hours watched per hour streamed The first ratio we’ll examine is hours watched per hour streamed. By using the data point of…
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How to Get Your Twitch Analytics Export

How to Get Your Twitch Analytics Export

Stream Tips
If you want to dive deeper into your stream’s viewership and revenue trends, Twitch offers robust data reporting for you to better understand your stream. Even better, Twitch provides seamless export of your data which you can use for your own analysis. Follow this simple guide to get your Twitch analytics export. First, go to your creator dashboard by clicking on your profile. In your creator dashboard drop down the “Insights” menu and select “Channel Analytics” From here, you can view the data Twitch collects on your stream. We’re interested in exporting your data though, so next is selecting the date range you want to export. Click the dates bar and choose your preferred start and ending date, then click update You have the option to export your data by…
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PPP Forgivness for Content Creators

PPP Forgivness for Content Creators

Running a Business
I hadn’t previously written about the Paycheck Protection Program (PPP) for content creators because of unclear guidance from the IRS. That’s changed a bit now, so let’s dive into it. This is only relevant to US-based creators. What’s the PPP? The PPP is a federal program helping companies cover their payroll costs during quarantine/lockdown due to COVID-19. It’s disbursed as a loan with potential for getting part or all of the loan forgiven. The basic loan portion must be repaid over 2 years and has an insanely low 1% interest rate. The funds are disbursed on a first come, first served basis. Why are you only writing about this now? Previously, it was unclear whether someone who is an owner/operator (owns and runs the business) could get their personal payroll…
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Streaming in a downturn

Streaming in a downturn

Galen's musings
Streaming and YouTube are well positioned to thrive right now during COVID-19 lockdown where other entertainment suffers. At least as of writing this article many countries are closing bar, restaurants, sports venues, and concert halls, as well as asking that people stay indoors (shelter in place). Group gatherings over 10 people are prohibited. This leaves indoor, solo activities, especially Netflix, YouTube, and livestreaming well positioned. Let’s talk about why. Most of the things I mention here as “streaming” will also apply to YouTube/VOD content. Streaming has some traits of an inferior good Streaming has qualities that make it similar to the economic concept of an inferior good. I’m not saying that streaming is inferior to something. In fact, it’s a trait that could help all of us in the streaming…
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Do I Follow My Own Advice?

Do I Follow My Own Advice?

Galen's musings
Do I follow my own advice? It’s a reasonable question to ask of anyone who gives advice. After all, you might question an overweight dietician, a broke financial planner, or a CPA who owes back taxes. They’re supposed to know better! Of course, as you may understand, knowing and doing are different things. So, here’s how I follow my own advice. Separate business and personal I separate my business and personal finances and I have since the start. This one is a biggie, and I’ve written about it here. Keeping my business and personal finances serves a couple of purposes. First, it makes it much easier for me to know how my business is doing! Using separate bank accounts, credit cards, and PayPal means that even if I weren’t working…
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Invoices

Uncategorized
Credit where it’s due, this article on invoicing comes courtesy of a Twitter thread lamenting that it can be tough to get streamers to send an invoice to get paid for their work. So, my goal with this is to talk about what an invoice is, why you’d create an invoice, and some places where you can find templates. What is an invoice? An invoice is a document you send to a company or individual for whom you did work or to whom you sold a product. It’s your way of putting on paper what they owe you. It should detail your information (company, contact info), specific identifying information for the invoice like an ID number, information on the buyer, information on the product that was sold (price, quantity, services…
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Financial planning lessons from Subnautica

Financial planning lessons from Subnautica

Galen's musings, Personal Finances, Running a Business
I love Subnautica. It’s amazing. I lose hours and hours to it without realizing that they’re passing by. Really the only downside is if my wife tries to get my attention, she invariably makes me jump out of my chair because the atmosphere can make me so anxious. Stupid Reapers. Anyways, the reason I say all of that is there are some important planning lessons you can take from Subnautica and apply to your above sea level life. Let’s dive into it. This will have some spoilers. Survival first then fancy stuff Your first task in Subnautica is to get your baseline survival and survival gear in order. You need to figure out how to get food, water, basic materials, and the tools that let you slowly advance. As pretty…
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Attractive states for streamers

Attractive states for streamers

Personal Finances, Running a Business
If you’re a streamer your cost of living can have a dramatic impact on your ability to succeed in your business. For background on this article read this cost of living basics article I wrote recently. In this article we’ll look at the best places for streamers to live based on cost of living and internet speed. I used data on cost of living from here and internet speed from here. Subsequently, I went in to specific city data from here. For each state I looked at the top 2 cities by size as well as all cities over 250k population. Finally, I threw in some information on some of the common streaming cities to give a sense of how they compare on cost. I pulled the data for those…
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Free steps you can take to improve your streaming business

Free steps you can take to improve your streaming business

Running a Business
I give a lot of advice on this blog that involves some sort of cost for your business. A lot of those things, while important, can be tough to take on right as you’re starting your business. Given that, we’re going to cover some free steps you can take that would help. We talked about this on YourBrandYourBusiness, if you’d prefer audio/video format. Separate business and personal banking We’ve discussed this before here. Basically, you should have a separate bank account for your personal and business money. It makes your accounting, tax prep, and just life in general easier. Fortunately, you can open some free bank accounts or even subaccounts at your current bank that should make this step relatively easy. Separate Paypal account You will really want a separate…
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