Streaming in a downturn
Streaming and YouTube are well positioned to thrive right now during COVID-19 lockdown where other entertainment suffers. At least as of writing this article many countries are closing bar, restaurants, sports venues, and concert halls, as well as asking that people stay indoors (shelter in place). Group gatherings over 10 people are prohibited. This leaves indoor, solo activities, especially Netflix, YouTube, and livestreaming well positioned. Let’s talk about why. Most of the things I mention here as “streaming” will also apply to YouTube/VOD content. Streaming has some traits of an inferior good Streaming has qualities that make it similar to the economic concept of an inferior good. I’m not saying that streaming is inferior to something. In fact, it’s a trait that could help all of us in the streaming…