Running a Business Archives - Page 2 of 7

03Sep 2018 by Galen

Twitch Bounty Board

Twitch recently (in May 2018) announced that they have a closed beta for a Bounty Board. Today we’re going to talk about what it is and some of the positive and negatives of the program. The next article will have an interview with a partner who routinely use the Bounty Board. There’s nothing like firsthand experience as a teacher. Bounty Board Basics First and foremost, check out the resource Twitch has for the Bounty Board. It’s currently only open to English speaking Partners but the waitlist is available to Partners and Affiliates. Also, it’s still in closed beta. The Bounty Board is Twitch’s attempt to become the middleman in sponsored deals for broadcasters. It is an automated platform where you are presented with bounties that match your stream’s stats and…

13Aug 2018 by Galen

Common Planning Misconceptions

Personal Finances, Running a Business

Running your own business can be a real pain. First of all, you need to do all of the things that actually keep it running day to day. For streamers that involves streaming, community management, improving the stream’s quality, and a whole host of other things. However, it should also involve planning for the future. Here are some of the common planning misconceptions I see in streamers around business and finances. It’s one and done You put in a ton of time and effort, come up with a plan, and you’re freed from all future planning burdens. Right? Right? Nope. Planning is a process, whether it’s for your business or your finances. You can (and should) work hard to make a solid plan for yourself. However, no plan survives first…

06Aug 2018 by Galen

Sponsorships vs Affiliate Deals

Running a Business

In this article I hope to quickly clear up a common misconception. Both affiliate deals and sponsorships can help effectively monetize your stream. However, they’re not one and the same. Let’s compare sponsorships vs affiliate deals! Affiliate Deals An affiliate deal is an agreement where you get a portion of any sale you contribute to. Essentially, it’s a commission. There are a couple of common affiliate deals I see on Twitch. The most common is Amazon, for good reason. First, it’s something anyone can sign up for. Second, there’s a high shopping density on Amazon so theoretically your community could use it for almost anything. Finally, Amazon owns Twitch and promotes some items through their affiliate agreement. For instance, game purchases through Twitch fall under this Amazon umbrella. After that,…

23Jul 2018 by Galen

Comparing year over year metrics

Running a Business

Are you doing better than you did last year? By what measure? Do you have data to back up that assertion? Today we’re going to look at year over year metrics. If you’re a newer streamer or didn’t track much data in the past you should read this article but there won’t be many immediate action steps for you beyond start collecting data. Still, it’s good to know that it’s something you should be working towards in the future. Why compare year over year? The more data you can meaningfully parse about your business the better you will know how things are going, if you need to make a course correction, and you can be better at identifying things that went well. This all helps you plan for the future…

16Jul 2018 by Galen

Planning for charity streaming

Personal Finances, Running a Business, Stream Tips

I love how much the streaming community contributes to charity. Games Done Quick, St. Jude PLAY LIVE, GuardianCon, and many other events yield millions of dollars (and more each year!) for awesome charities. Beyond that individual broadcasters run their own charity streams for specific causes they’re passionate about. However, unless you’re making hundreds of thousands of dollars from streaming you should do your business a favor and plan for your charity streaming. Far from reducing the amount of charity streaming, adequate planning should help increase the amount that broadcasters are able to contribute in time, energy, and income. Why you need to plan around charity streaming If you rely in any way on your income from streaming then you need to plan around charity streaming because you’re likely to earn…

09Jul 2018 by Galen

Working on, not in, your streaming business

Running a Business

I’ve previously talked about working on your business. It’s time to make it an article of its own. Working on your business, and not just in it, is a key to success. This is ESPECIALLY important for streamers since you’re so locked in to working in your business. So, what’s the difference between working in and working on your business? Working in your business Working in your business entails doing the day to day stuff you need to do to keep the business running. For a streamer that’s doing pre-stream prep, actually going live and streaming, maintaining and growing your community, seeking out new opportunities, and networking. There are even more than that. It’s a ton of stuff! You guys are putting in crazy hours to pursue a dream and…

02Jul 2018 by Galen

Mid year planning for your business

Galen's musings, Running a Business

Believe it or not, we’re in the second half of 2018! It’s a great time to evaluate how the year’s gone so far, compare to what you planned at the start of the year, and re-do your plan for the rest of the year. Mid year planning can be the turning point for your business. For the record, I didn’t do phenomenally well at my 2018 New Year’s resolutions. About the only thing I fully kept to was being better at sales. Ah well. Reflect on what’s happened How’s your 2018 gone so far? You should take some time to actually reflect on it. It’s important to make plans but it’s even more important to check in on them and adjust. No plan survives first contact with the enemy (or…

25Jun 2018 by Galen

Cost of Living and Full-Time Streaming

Personal Finances, Running a Business

Small businesses fail at a high rate. After all, starting a business is a risky venture. If you’re extremely lucky, you’ve got a spouse with a good, steady job. If you’re lucky, you’re starting a side business or something that doesn’t require a ton of initial capital. But if you’re unlucky, it’s something like a restaurant with tons of expensive equipment and huge staffing needs. I open with this because as a streamer you’re a small business. While a lot goes in to making a business successful, one of the most common causes of failure is that the business can’t support its owner in time. The business is making some money but the owner ran out of runway. We know streaming is a viable career. We’re fortunate enough to have…

04Jun 2018 by Galen

BanzaiBaby’s StreamOn Business Plan

Running a Business

If you watched the Stream On competition Twitch put on, you know it was a lot of fun. They did a fantastic job finding participants with different types of streams. Personally, it helped me broaden the content I watch. Additionally, they did an awesome job challenging the participants to broaden their stream beyond their routine. However, being the business/finance nerd that I am there was one thing that impressed me perhaps more than anything else from the show. BanzaiBaby’s business plan for what she’d do with the money if she won blew me away. Let’s talk why but we’ll start with why you need a business plan. Why do I need a business plan? You need a business plan to help your business succeed. Yes, it’s totally possible to have…

28May 2018 by Galen

Cash flow projections for streamers

Running a Business

One of the harder parts of being a streamer is planning out your future cash flow. By cash flow I mean what you actually have coming in to your bank account and going out over a period of time (usually a month). Why is it important? It’s wildly important to project your future cash flows. The first, and most important, reason is that it helps you see if your incoming cash is enough to cover your expenses! Life kinda sucks if you can’t cover your expenses and future dollars can’t cover current expenses. The second is that it helps you plan out business growth. You may have an awesome idea for your stream that’ll take some extra money to implement. If you don’t have the cash on hand today you…

Category: Running a Business